Business Management Archives - Page 6 of 9 - Maryland Website Design Company & Digital Marketing Agency

Content Really Is King!

You have a beautiful website with all the bells and whistles. You have promoted your business to the best of…

My favorite thing to do on the Internet is visit websites! I'm always excited about seeing other websites and I…

It takes time, energy, and creativity to design a website that accurately represents the service or product your business offers.…

I get asked a lot what Search Engine Optimization (SEO) means and what is does for a business website. In…

Announcement! AIVS is now located in Howard County, Maryland! We are going to miss seeing our Connecticut clients and friends…

I've wanted to write about blog commenting for a while, as its become one of my pet peeves. Blog commenting…

A lot of business owners start their businesses with an extremely small budget so it makes sense do everything themselves…

(Part 2)
Here are my remaining 25 tips on using email marketing successfully:

Always have the email come from the same person at your end. It helps to create a sense of rapport and stability.
Never use a subject or title line that is misleading; always make it descriptive of what is in the body of the email.
On the other hand, keep it snappy. Instead of “Your November Newsletter”, use the title of one of the more important articles in your newsletter.
Make it clear that it is okay to forward the email to others, if the subscriber likes. This form of viral marketing can grow your subscriber list over time.
Always include links to your product pages in the body of the email.